Web Design, E-Commerce & Social Media Marketing Solutions

 WE BUILD SUCCESSFUL E-COMMERCE SITES!

Where the objective is to increase sales, we provide all our decades of experience to ensure that the visitor perceives the quality of the services offered and is faced with a well-structured e-commerce site with a design that favors the user experience: only then can he become a buyer.

 MARKET AND COMPETITION ANALYSIS

What do competitors offer? What drives users to buy from e-commerce sites?

Before taking any steps, we proceed with a thorough SWOT analysis outlining the strengths, weaknesses, opportunities and threats that may arise from taking the e-commerce route or redesigning your existing e-commerce site. We study in depth what users expect, their satisfaction ratings, and what measures are needed to transform the visitor experience into a buying experience.

 MENU AND CONTENT ORGANISATION

Offer the potential customer

• Well-organised and categorised menus
• Consistent and explanatory textual and multimedia content

is a prerequisite for the birth and development of an e-commerce site, both in terms of visibility and conversions: the user wants to find what he is looking for in just a few minutes and have all the information clear. For this reason, our task is to create well-structured e-commerce sites with a clear layout and simplified and minimized purchasing paths.

 GUIDING THE USER TO PURCHASE

The user must be followed and accompanied step by step, from the moment he or she lands on the e-commerce site to the post-sale phase. But how to encourage purchase and increase the conversion rate?

• Appealing design: the graphics must be appealing, designed in coherence with the corporate brand, and at the same time must favour the user by allowing him to reach his goal (search for information and products, cart management, purchase procedure) in a few simple steps;
• Best-selling products and highlighted offers: it is important to stimulate the visitor’s curiosity by showing him/her already on the home page which products are the most sought after and purchased, and by clearly displaying the page with the offers, with the discounts applied, the advantages and the deadlines;
• Truthful and comprehensive photos and videos: accompanying the products and services on sale with photos and demonstration videos increases the user’s degree of trust and confidence in the product they wish to purchase;
• Use of filters: users want to get straight to the point, and we satisfy them by providing advanced filter systems to search for the product and service. Filters can be of various types, e.g. by brand, by price range, by weight, by size;
• Detailed product information: the user is in a hurry… but he wants to know in detail what he is going to buy. For this reason, it is important to always make detailed product descriptions and technical data sheets available, setting as a preview the extrapolation of essential data, which in turn can be expanded and consulted in full with a simple click;
• Proposal of similar products: a visitor selecting a product may also be interested in compatible accessories; why not propose them?
• Opinions and opinions: feedback has a big influence on a user’s purchase path; making the opinions and opinions of other satisfied users available increases the potential buyer’s confidence in the purchase he is about to make:
• Call-to-action in evidence: sometimes the user is indecisive and prefers to be guided towards commercial proposals. It is therefore important to draw his attention by offering him paths to choose from and products to consult by means of visible call-to-actions designed with a view to a quality offer;
• Dynamic, ever-present shopping cart: another fundamental part of the e-commerce sites we build is the fixed presence of the shopping cart, thanks to which the user always has an eye on his or her shopping situation. The user can also interact dynamically with the shopping cart by removing products or changing quantities;
• Purchase confirmation pages: for the potential customer who has become a buyer by completing the purchase process, we implement clear purchase confirmation pages containing all necessary data and references.
• For you and your e-commerce sites we think of this and much more, all with the aim of increasing sales while leaving customers fully satisfied.

 PRE- AND AFTER-SALES SERVICE

Be clear and available at all times, from the first visit to the e-commerce site to the after-sales phase: the e-commerce sites we build highlight all guarantees and purchasing procedures, as well as the various contact methods. Make sure you are always available to customers and potential customers: it will be worth it for your business!

With the experience gained from years of work in the field of social networking, we are able to grow the company’s business starting with social media, the media most used today for both information and entertainment purposes. In order to always be close to the user, it is necessary to meet them, speak their language and at the same time offer them something useful and concrete.

SOCIAL MEDIA STRATEGY

Our key points in social media management revolve around:

1. Definition of objectives;
2. Analysing and listening to the needs and expectations of the target audience;
3. Populating content;
4. Appealing graphics;
5. Engagement and humanization.

 CONTENT FOCUSED ON NETWORK DEVELOPMENT

 GRAPHICS AND PRESENTATION

Networking and drawing the visitor’s attention is not only born of the type of content: the way in which it is presented also plays a key role.
For this reason, we study ad hoc graphic solutions specific to each social network, guaranteeing refreshments at regular intervals or according to pressing needs.

 SPEAK TO THE USER IN A DIRECT MANNER

No gimmicks, no frills and no excesses: the user expects language that suits him and makes him feel at ease. We understand the dynamics for each business and address the target audience in the most immediate and successful way possible.

 BRAND REPUTATION

Social media are a great resource, but also a threat: the slightest communication error is enough to create havoc and to lose credibility. This is why it is important to rely on professionals in the sector, who, with the know-how they have acquired and a penchant for perpetual updating, know how to implement the most suitable techniques to avoid gross errors and loss of users.

The reputation of a brand is played out a lot through social networks: to fall into error takes little, to recover much more. Don’t risk it: we propose well-defined lines to achieve an excellent level of Brand Reputation, which plays in favor of your business.

 FROM SOCIAL MEDIA TO…

From social networks to the website and the entire online presence, the step is short: social networks are often the first point of contact between the user and the company, which then spills over to the company’s entire visibility online, but also offline.

• Social network pages, if managed correctly, quickly index themselves in search engine results;
• More and more users refer to Facebook, Twitter, Google and the like to keep abreast of what is happening in the world;
• Social networks have the incredible potential of catalysing attention and capturing people towards interactions that generate visibility in an immediate and viral way.

• Emotional and viral corporate videos about the company and its people
• Advertising and interactive videos
• Descriptive videos related to particular products and services
• Communicative value growth